Early on in the birth of the Pinnacle Bikes project we summised that most bikes are alike; they share the same number of wheels, are constructed from similar materials, serve the same purpose and when looking at specification even share similar price-points.

This results in two things: A bewildering choice for the customer and the unenviable task of trying to produce products that offer something a little extra, or different.

Many great ideas were born at the time and then as they progressed, we realised "Extra" costs money, and "different" is always a risk! Not exactly enticing to a brand manager! Especially when we did not want to compromise. But we kept going.

So we worked hard to come up with some outstanding specifications for our bikes, whilst also adding a little bit of extra value for money for the customer with our "Attention to Detail" thinking.

Scott Hargrave
Brands Manager