UK Designs for UK Riders

Our range is designed right here by UK riders, for UK riders. We consider riding conditions, and the type of use of each model, and tailor the geometry, tubing and the specification to suit the needs of cyclists in the UK.

It can be something simple like additional seals on a set of hubs to tolerate wet conditions when commuting, through to custom building parts for our line because they are not readily available. We also work with our retail partners to see what customers want and plug this into our designs, from the colours to the tyres.